Il video, nuovo strumento della moda. Non sempre all’altezza, però
Il video, nuovo strumento della moda.
Non sempre all’altezza, però.
In tempi di distanziamento sociale e pandemia, il video sta diventando un prezioso alleato anche per chi produce moda. Ma non sempre i risultati sono all’altezza degli intenti.
A Milano come a Londra o Parigi il passaggio in video di quelle che un tempo furono le sfilate è giunto all’apice.
YouTube è stato in questa stagione il tessuto connettivo della community internazionale che segue o lavora nel mondo del fashion.
La settimana della moda più strana della storia, ribattezzata con quel brutto termine, phygital, per descrivere la sua natura ibrida tra video in streaming e sfilate dal vivo (a porte chiuse o aperte, con pochi ospiti ben distanziati).
Ci sono state 23 sfilate dal vivo e 60 presentazioni, senza contare proprio quegli “eventi digitali” visti troppo spesso come una toppa di cui accontentarsi e non come un’occasione per sperimentare nuovi linguaggi.
Ormai la forma-video-evento è destinata a entrare stabilmente nel ciclo della moda. Su YouTube si può fare sperimentazione e si può osare con i video.
Capire come funziona una presentazione sullo schermo di un pc o su quello di uno smartphone è divenuto dunque importante.
Non si tratta certo di riproporre una crew composta da giovani donne e uomini, che si pavoneggiano su una passerella.
Perché non è affatto scontato che ciò che funziona in un filmato faccia altrettanto nella vita di tutti i giorni.
Se guardiamo all’ultima Milano Fashion Week troviamo di tutto in fatto di produzioni video.
Dai video che mancano di una qualsiasi consistenza, girati in interno con una tale scarsità di mezzi e di idee da non riuscire a suscitare una qualsiasi emozione.
Ai video girati in assenza di pubblico ma poco distanti dalla logica della presentazione più classica. Dunque modelle e modelli ripresi uno dopo l’altro ma non necessariamente con la sintassi di sempre come quelli di Prada e Donatella Versace.
Marni, per esempio, ha fatto uno sforzo creativo notevole, che esce dai confini della moda per diventare esperienza mediale.
Sul sito ufficiale, su Instagram, su YouTube e in un cinema di Milano a inviti ha trasmesso live su uno schermo diviso in 16 canali un pezzo di vita delle modelle che avrebbero indossato la nuova collezione.
Ciascuna si riprendeva da sé, in casa o per strada, da Londra, New York o Detroit, mentre faceva la spesa o parlava con un amico. Fino ad arrivare al momento della “sfilata”, diventata una sorta di conquista delle strade a schermo unico.
Ciascuna modella restava nella propria città, ma inviava la sua testimonianza video in contemporanea con le altre, lontane ma vicine grazie alla condivisione dello stesso momento.
Marni ha trasformato così anche il concetto di evento digitale, facendo convergere la dimensione live di un happening e quella immateriale di una ripresa con lo smartphone. Presenza e assenza, corpi dal vivo e corpi registrati, moda e videoarte.
Poi troviamo lo spettacolo messo insieme da Jeremy Scott per Moschino: una stravaganza di 7’ 40” costruita con burattini in movimento come si trattasse di una sfilata in un atelier di alta moda degli Anni Cinquanta.
A tutti gli effetti appartenente alla categoria dei corti “sperimentali” è invece la presentazione di Marnifesto di Francesco Risso per Marni. Un corto di 1 ora e 17 minuti girato tra Los Angeles, Detroit, Philadelphia, New York, Londra, Milano, Parigi, Dakar, Shanghai e Tokyo, accostate in un acquario digitale trasmesso in live streaming da tutti quei luoghi.
Enjoyed studying this, very good stuff, regards.
http://www.vorbelutrioperbir.com
Heya i am for the first time here. I found this board and I find It really useful & it helped me out a lot. I hope to give something back and help others like you aided me.
https://nagad88bet.com/
Excellent read, I just passed this onto a friend who was doing some research on that. And he just bought me lunch because I found it for him smile Therefore let me rephrase that: Thank you for lunch! “We have two ears and one mouth so that we can listen twice as much as we speak.” by Epictetus.
https://nagad88bet.com/
I’m extremely impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a great blog like this one these days..
https://www.goodgameempire.it
I wanted to put you the very little word to help say thank you again for those amazing strategies you’ve contributed in this case. It’s quite generous of you in giving without restraint precisely what many of us might have distributed for an e-book to earn some profit for themselves, certainly since you could have done it if you desired. These good tips also served like the good way to be certain that many people have a similar desire just as my personal own to know a great deal more on the topic of this matter. I’m sure there are lots of more pleasurable instances ahead for folks who see your blog post.
https://broxer.com/
I gotta bookmark this web site it seems very useful extremely helpful
https://buycrypto.link/it/i-migliori-scambi-di-criptovalute/
You really make it seem really easy with your presentation but I find this topic to be actually one thing which I think I’d never understand. It kind of feels too complex and extremely huge for me. I am having a look forward in your next submit, I’ll attempt to get the hang of it!
https://officeblock.io
you are really a good webmaster. The site loading speed is amazing. It seems that you’re doing any unique trick. In addition, The contents are masterpiece. you’ve done a magnificent job on this topic!
https://www.hooled.it/striscia-led/
What i do not realize is actually how you’re no longer actually much more smartly-appreciated than you might be right now. You are so intelligent. You recognize therefore significantly in relation to this matter, produced me personally believe it from numerous varied angles. Its like women and men don’t seem to be fascinated except it is one thing to do with Lady gaga! Your individual stuffs outstanding. All the time maintain it up!
https://experten-kredite.de/sofortkredit/
Hey I am so happy I found your weblog, I really found you by accident, while I was researching on Aol for something else, Regardless I am here now and would just like to say cheers for a marvelous post and a all round enjoyable blog (I also love the theme/design), I don’t have time to browse it all at the minute but I have bookmarked it and also included your RSS feeds, so when I have time I will be back to read more, Please do keep up the superb job.
https://www.shopcentroscampoli.com
Its good as your other articles : D, appreciate it for posting. “If Christ were here now there is one thing he would not be–a christian.” by Mark Twain.
https://www.shopcentroscampoli.com
Thank you for every other great post. Where else could anybody get that type of info in such an ideal manner of writing? I have a presentation next week, and I’m on the look for such information.
https://www.shopcentroscampoli.com
Some really nice and useful information on this site, too I believe the layout has got great features.
https://www.shopcentroscampoli.com
Wow! This can be one particular of the most beneficial blogs We’ve ever arrive across on this subject. Actually Fantastic. I am also a specialist in this topic so I can understand your effort.
https://www.shopcentroscampoli.com
I really like your writing style, fantastic information, thanks for posting : D.
https://www.shopcentroscampoli.com
Valuable info. Lucky me I found your site by accident, and I’m shocked why this accident didn’t happened earlier! I bookmarked it.
https://www.shopcentroscampoli.com
I have fun with, lead to I found just what I used to be looking for. You’ve ended my 4 day lengthy hunt! God Bless you man. Have a great day. Bye
https://www.shopcentroscampoli.com
Heya i’m for the first time here. I came across this board and I find It truly useful & it helped me out much. I hope to give something back and help others like you aided me.
https://www.shopcentroscampoli.com
You got a very superb website, Gladiolus I found it through yahoo.
https://www.shopcentroscampoli.com
You could definitely see your skills in the work you write. The world hopes for more passionate writers like you who aren’t afraid to say how they believe. Always go after your heart.
https://btcaccelerators.com
Hey there would you mind letting me know which hosting company you’re working with? I’ve loaded your blog in 3 completely different internet browsers and I must say this blog loads a lot quicker then most. Can you recommend a good hosting provider at a honest price? Thank you, I appreciate it!
https://darkweblink.com/
We absolutely love your blog and find almost all of your post’s to be exactly I’m looking for. Does one offer guest writers to write content in your case? I wouldn’t mind composing a post or elaborating on a lot of the subjects you write in relation to here. Again, awesome web log!
https://www.mammeattente.it
Good – I should certainly pronounce, impressed with your site. I had no trouble navigating through all tabs as well as related info ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or anything, website theme . a tones way for your client to communicate. Nice task.
https://qp-slide.com/it/home-it/
I discovered your blog site on google and check a few of your early posts. Continue to keep up the very good operate. I just additional up your RSS feed to my MSN News Reader. Seeking forward to reading more from you later on!…
https://mylabitalia.it/