Versace, nuovo monogram per spingere gli accessori
Versace con La Medusa scommette sugli accessori. Il Ceo di Versace Jonathan Akeroyd ha spiegato a Business of Fashion cosa ha portato la storica maison italiana, di proprietà di Capri Holdings, all’introduzione di un nuovo monogram.
“Versace ha molti articoli chiaramente identificabili. Abbiamo l’archivio di stampe, ma non un codice distintivo per prodotti come gli accessori”.
Alla base del nuovo monogram c’è la volontà di aumentare la percentuale di vendite del segmento accessori passando dall’attuale 35% al 50% del fatturato.
La nuova linea monogram, affiancata dagli accessori ‘La Medusa’ lanciati in concomitanza con la sfilata P/E 2021 e alle borse ‘Virtus’ saranno alla base della spinta sugli accessori.
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