Balmain lancia un podcast dedicato al DNA della maison
Balmain è l’ultima casa di moda in ordine di tempo a lanciare il proprio podcast.
Chiamato “L’Atelier Balmain”, esso propone una serie di dieci episodi dedicati agli aspetti principali della storia unica di Balmain, alle sue celebri signature e al suo particolare DNA.
L’Atelier Balmain comprende escursioni a Saint-Jean-de-Maurienne (il piccolo villaggio alpino in cui Pierre Balmain è nato appena prima dello scoppio della Grande Guerra) o al 44 di rue François Ier, l’elegante indirizzo parigino in cui la maison de couture omonima del suo creatore di moda è nata appena dopo la fine della Seconda Guerra Mondiale.
In L’Atelier Balmain, Rousteing incontrerà anche eminenti scrittori e storici della moda, al fine di indagare e discutere dei temi, delle personalità e dei momenti creativi chiave di questa azienda di moda di 75 anni.
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